NEW YORK, NY, APRIL 2, 2019 – Amid growing investor interest in integrating environmental, social and governance (ESG) factors into investing, the Money Management Institute (MMI) and The Investment Integration Project (TIIP) have introduced a new guide to help financial advisors effectively integrate sustainable investment into their practices.
The guide, entitled “Fundamentals of Sustainable Investment: A guide for financial advisors,” addresses pervasive industry myths about sustainable investing, disentangles the complicated web of vocabulary used to describe the approach, and provides practical recommendations on how to help clients reach their sustainable investing goals. Co-authored by William Burckart and Jessica Ziegler of TIIP, the guide is informed by extensive interviews with leading financial advisors and other sustainable investment thought leaders and influencers. Outlining a practical four-step process for how FAs can talk with their clients about sustainable investment, it helps advisors to:- Prepare for conversations with clients about sustainable investment by learning about the sustainable investment products that are available to them,
- Discover client sustainability goals through structured conversations,
- Recommend strategies that reflect risk tolerance, financial goals, and sustainability goals, and
- Manage sustainable investment progress over time through appropriate monitoring and reporting.